In the hyper competitive overcrowded Internet Marketing space it's all about standing out.
Vanity domains can drive more clicks and make your presence really standout online versus your competitors.
Vanity domains can be promoted using billboard marketing, radio, tv and other offline marketing methods.
Phone numbers and brand domain names are difficult, if not impossible, to recall when promoted offline.
. Especially when consumer only has a few seconds to see, read and comprehend the message.
Vanity Domains are easy to remember and share driving the most powerful and long lasting source of referral traffic - Word of Mouth shared from friend to friend.
The domain name stands alone with the ability to perfectly describe a product or service.
The domain name is practical and just "makes sense".
The domain name is EASY to recall. Minutes, hours, days and weeks after they first see the domain name for the first time.
The domain is marketable online, offline and via word of mouth. Entire marketing campaigns can be built around the strength and clarity of the domain name.
The domain name is strong enough to add instant credibility to the company that is utilizing the vanity domain.
Because the domain is memorable, descriptive and intuitive it is therefore referable. Others can easily tell others about the domain name.
If they can't find you - you won't find them.
No matter how great your products are you need targeted customer traffic to turn strangers into customers.